Amul Becomes ‘Official Sponsor’ of Sri Lanka Men’s Cricket Team for the 2024 T20 World Cup

Amul Becomes ‘Official Sponsor’ of Sri Lanka Men’s Cricket Team for the 2024 T20 World Cup

The Sri Lanka cricket team has announced that the India milk producer Amul has been allotted as the Official Sponsor of the Sri Lanka Men’s Cricket Team for the duration of the 2024 ICC Men’s T20 World Cup. 

Partnership to Boost Brand Exposure 

According to the CEO of Sri Lanka Cricket, Ashley De Silva, Amul’s association with Sri Lanka Cricket is a brilliant move, as associating with an international sports brand is going to assist the company gain market expansion and further elevate its brand exposure among the global audience. 

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Benefiting Marginal and Small Farmers 

The managing director of Amul, Jayen Mehta, mentioned that Amul is a proven model for dairy development and is appreciative to be associated with Sri Lanka for the advantage of their marginal and small farmers. 

Hardening Association with Sri Lanka Cricket 

Jayden Mehta added that Amul has been partnered with the Sri Lanka cricket team most recently in the ICC Cricket World Cup 2023, and the firm is proud to further cement the association with the Cricket Team of Sri Lanka. 

T20 World Cup Campaign of Sri Lanka 

Sri Lanka will begin their ICC Men’s T20 2024 World Cup campaign on 3rd June 2024, facing South Africa in New York. the 2024 T20 World Cup will be held in the USA and West Indies from 1 to 29 June. 

Amul’s Existence in Cricket 

The Indian dairy cooperative, Amul has been actively involved in cricket sponsorships and has formerly sponsored different cricket tournaments and teams. This cooperation with Sri Lanka Cricket further cements Amul’s existence in the cricket universe and aligns with its brand strategy. 

Elevating Sri Lanka Cricket Prospects

For Sri Lanka Cricket, this backing deal with an eminent brand such as Amul is a substantial boost. Not only does it offer financial aid, but it also helps to elevate the team’s appeal and visibility on the international stage, possibly attracting more fans and sponsors. 

Mutual Advantages for Both Parties 

The cooperation between the Sri Lanka Cricket and Amul is anticipated to be mutually beneficial.  While Amul attains exposure and brand recognition through the alliance with an international sports event, Sri Lanka Cricket on the other hand, benefits from the increased visibility and financial support, which can add to the team’s success and the growth of cricket in the nation. 

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